TV Set LG 98 " 4K Ultra HD 3840 x 2160 pixels Flat 16:9 LED 98UT91006LA

4K Ultra HD
Experience vibrant picture quality in incredible detail with 4K Ultra HD resolution, bringing brilliant clarity. High refresh rate of 120Hz helps to provide smooth motion when playing games or watching sports.

Smart processor for optimised pictures and sound
LG UT91 98"" features the smart α8 AI Processor: the brain of the TV. Features supported include AI Super Upscaling for sharp pictures, and Dynamic Tone Mapping Pro which ensures bright and dark parts are clear. Plus AI Sound Pro to upscale stereo sound into an immersive, virtual 9.1.2 channel surround sound experience.

Smart webOS Platform
LG UT91 features webOS, LG's smart platform which hosts a huge variety of the best streaming services – including Freeview Play, NOW, Netflix, Prime Video, Disney+ and much more - while making browsing and searching for what to watch completely hassle-free. If you want to enjoy content mirrored from your smartphone you can do so easily with support for AirPlay 2 and Chromecast. The smart platform is controlled with the LG Magic Remote, which includes voice control for ultimate convenience. What’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years*.
*Customers will receive 4 upgrades over time, starting from the launch version.

Super slim design with stylish stand
A beautifully crafted TV to enhance any room. With a super slim design this TV will look stylish when wall mounted or placed on your furniture. With the specially designed stand, you can easily accommodate a soundbar in front.

FILMMAKER Mode & HDR
Enjoy movies just as the director intended thanks to Filmmaker Mode and HDR.

Game Optimiser & ALLM
Tweak your settings with ease to ensure the best gaming experience with the Game Optimiser, and ensure the most responsive gameplay with ALLM – putting you into the best game mode automatically when powering up your console.

• Sharp 4K Ultra HD picture with high refresh rate for smooth motion
• Smart processor with AI Super Upscaling and more
• webOS smart platform with Freeview Play, Netflix, Disney+ and more
• Super-slim and stylish design
• Instant movie theatre with FILMMAKER mode and HDR